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Misbehaving: The Making of Behavioral Economics (Paperback)

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Just in in time for Brexit, we have the paperback version of Misbehaving, as good an explanation as any of the neurological and psychological biases that cause people to act against their own economic interest. Part autobiography, Thaler's career almost perfectly aligns with the start and almost universal acceptance of the new field of behavioral economics. Incidentally, Thaler advised both the Redskins and David Cameron. You can lead a horse to water.... 

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Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Product Details
ISBN: 9780393352795
ISBN-10: 039335279X
Publisher: W. W. Norton & Company
Publication Date: June 14th, 2016
Pages: 432
Language: English