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Satisfaction Guaranteed: How Zingerman's Built a Corner Deli into a Global Food Community (Hardcover)

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From an accomplished national journalist, a lively look at the inception, growth, future, and unique management style of Zingerman’s—a beloved, $70 million-dollar Michigan-based specialty food store with global reach.

Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers.

Founded in 1982 by Paul Saginaw and Ari Weinzweig, Zingerman’s philosophy of good food, excellent service, and sound finances has turned it into a company whose reach spans all corners of the gourmet food world.​ Famous for its generous deli sandwiches, fresh bread, and flavorful coffee—all locally produced—Zingerman’s is also widely celebrated for its superb customer service and employee equity. The culture is one of respect and innovation, while maintaining very high standards. Every employee has access to the financial records, everyone has a voice, and everyone is heard. It has legions of enthusiastic customers, fans across the food world, and business principles and a work ethic that have been admired, analyzed, and copied. All that is revealed here, in Micheline Maynard’s Satisfaction Guaranteed.

Readers will discover how by 2019, Zingerman’s employed hundreds of employees and achieved close to $70 million in annual sales. When the pandemic struck, Zingerman’s growth momentarily screeched to a halt—but it survived by reinventing itself, while still serving its beloved food and selling its wide array of groceries. Now, as Zingerman’s approaches its 40th anniversary, it is on track for stronger results than ever. A recipe for success in business and in life, Satisfaction Guaranteed provides a roadmap for manifesting joy and purpose in business.

About the Author


Micheline Maynard is a journalist, author, and professor. She has been a senior editor at NPR’s Here & Now and was a senior correspondent and Detroit bureau chief for The New York Times. Her essays appear in Voices Across America at The Washington Post, and she also writes for The Takeout, Medium, as well as the Ann Arbor Observer. She is the author of four books, most notably The End of Detroit: How the Big Three Lost Their Grip on the American Car Market. She lives in Ann Arbor, Michigan.
Product Details
ISBN: 9781982164614
ISBN-10: 1982164611
Publisher: Scribner
Publication Date: March 1st, 2022
Pages: 256
Language: English