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I thought it was time to update my knowledge about political campaigns. Other than yard signs and giving money, I haven't done any canvassing or working at the polls in almost 40 years. This was not a fun book to read: despite the former Obama campaign manager's exhortations to get us out to register voters, host watch parties, make phone calls, and knock on doors, it is clear that the contest will be fought with incremental steps on the one hand, and what he calls the "Fox News/Sinclair/Breitbart media-entertainment vortex from hell" on the other. Without an Aaron Sorkin style campaign speech, a Shepherd Fairey, or some viral hashtags (#Yes We Can), it's going to be as hard to unseat an incumbent as it ever was. But for those who just want to quit social media and go back in your cave, now is not the time. Plouffe wants all of the resistance on social media, because this election--like the last one-- will be won or lost on Twitter, Facebook, and YouTube.
As seen on CBS This Morning, PBS NewsHour, The Daily Show with Trevor Noah, Pod Save America and more
A voter's playbook on making a difference in the 2020 election and beyond from the most recognized and most successful political strategist in the country
If you've asked yourself the question, what more can I do to make sure Donald Trump does not continue to occupy the Oval Office on January 20, 2021?--then this book is for you. A playbook for the common citizen, A Citizen's Guide to Beating Donald Trump addresses the many things individuals can do in 2020 every day, without having to leave their jobs, move to Iowa, or spend every waking moment on the election.
In A Citizen's Guide to Beating Donald Trump, Plouffe's message is simple: the only way change happens, especially on scale, is one human being talking to another. It won't happen magically, it won't happen because of debates and conventions, it won't happen because of ads. It will happen because citizens take action. And Plouffe is here to help, with specific strategies and tailored talking points to make sure your time and energy aren't wasted. He lays out why different activities the average citizen can take can make a difference to getting to 270 electoral votes, how people can go about doing them and examples of where it's worked in the past.
There are at least 65 million Americans who are likely committed to voting against Trump. It is entirely in our control to grow that number and make sure the support materializes in actual votes. Plouffe arms us with advice on how to defend against misinformation online, how to create and spread content, how to register and get out the vote early, how to make a difference in the battlegrounds and how to stay involved after the big election. Filled with stories from the last sixteen years, both successes and failures, as well as political strategies that have evolved in the wake of the breakthrough campaign that Plouffe masterminded, A Citizen's Guide to Beating Donald Trump is a pragmatic, specific, and very motivational guide for the path forward.
About the Author
David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of US senators, governors, mayors, and House members across the country. He lives in Washington, DC.
"A call to arms and a manual for campaign volunteers . . . [Plouffe] exhorts anyone who wants to see the Democrats prevail to get off the couch and put in some sweat equity to make it happen, and he explains that Obama considered his volunteers and grass-roots organization to be the heart of his campaign and the key to his victories . . . Plouffe also urges people, especially younger voters, to use their own Twitter, Facebook, Instagram, Snapchat and TikTok accounts on behalf of Democrats."—The Washington Post
"An invaluable map for political engagement."—Booklist